Together was a word that was repeated throughout the keynote at Dreamforce 2019. This is a subtle change in language - indicating that the doors of Salesforce are more open than ever before. It is no longer just about the family that is Salesforce, its ecosystem and customers. Instead, Block and later Marc Benioff, Co-Founder and Co-CEO, Salesforce recognised that there are other vendors out there that customers use, want and need to integrate to.
We are very excited about the joint collaborative approach Salesforce are taking with various partners, including Apple, Microsoft, SAP and more. Salesforce recognise that customers use an increasingly diverse technology stack and in 2019 it is increasingly important that all these solutions integrate together.
Most of our customers at Comnexa are also Microsoft customers. Microsoft and Salesforce have announced plans expand their strategic partnership to help customers meet the evolving needs of their businesses and boost team productivity. Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Salesforce has also built a new integration that connects Salesforce’s Sales Cloud and Service Cloud with Microsoft 365.
We will be hosting an event in January 2020 to showcase these innovations to our local customers. Click here to register.
“At Salesforce, we’re relentlessly focused on driving trust and success for our customers,” said Marc Benioff and Keith Block, co-CEOs, Salesforce. “We’re excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences.”
“In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms,” said Satya Nadella, CEO, Microsoft. “By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft Cloud to better serve customers.”
International comments on the news
“Marriott has more than 7,200 properties spanning 134 countries and territories, so driving efficiency and collaboration is critical,” said Brian King, global officer, Digital, Distribution, Revenue Strategy, and Global Sales, Marriott International. “The combination of Salesforce and Microsoft enables our teams to work better together to enhance the guest experience at every touchpoint.”
“With 400 brands and teams in 190 countries, we are always looking for ways to scale more efficiently and strengthen collaboration,” said Jane Moran, chief technology advisor, Unilever. “The powerful combination of Salesforce and Microsoft enables us to be more productive and connect with each other and our customers like never before.”
Salesforce and Microsoft Teams integration will boost productivity
As teamwork becomes a driving force in the workplace, people want to bring workflows and frequently used apps into their collaboration workspace environments. Sales and customer service are highly collaborative, team-centric functions, and many companies actively use both Salesforce CRM and Microsoft 365. As part of this agreement, Salesforce will build a new integration that give sales and service users the ability to search, view, and share Salesforce records directly within Teams. The new 365 and Teams integration for Salesforce Sales and Service Clouds will be made available in 2020.
Building on a commitment to customer success
These new integrations will build on existing solutions that enable mutual customers to be more productive, including the hundreds of thousands of monthly active users using Salesforce’s Microsoft Outlook integration to create, communicate and collaborate.